Black marketing

Television commercials often show people who have no problems, are doing well and are happy to use a certain product. However, the reality is that things are not as good as they are portrayed to the viewer. The fact is that some products have negative side effects that no one will talk about.

Advertising, on the other hand, uses social triggers that act as bait on people. All headlines and slogans are designed to hit people’s latent desires and emotions. The advertisements almost always give the product qualities that in fact it does not possess. After all, the main thing is to sell, and it doesn’t matter what methods are used. It follows that deception is everywhere in advertising, but it is all done in such a way that the buyer is guilty of his own failure. Meanwhile, entrepreneurs use various methods to attract attention.

False social proof

Many people are used to the fact that the quality of a certain product can be verified by reading reviews about it. But now things have changed. Most reviews and comments are written to order, so you should not believe in their honesty. It is easy to make sure of this. It’s enough to find reviews of any pyramid scheme where the goal is always to deceive people. But this will not prevent you from finding hundreds of comments glorifying a particular company and explaining that this is where you can become rich.

Partners of such companies are not far behind. They praise them by attracting new clients to the clutches of scammers and get a percentage for it. In doing so, they come up with very nice stories that are easy to believe even for an experienced person. Because of this honesty of comments is difficult to verify. For one truthful review there will be ten purchased ones.

As an example we can recall the service Glopart, on which the sellers operate according to the same schemes:

1. They tell an “honest” story about how easy it is to make money, and offer to share it virtually for free.
2. Offered a few testimonials designed to verify the truth of these words.
3. The seller gives a guarantee that they will refund the money in case of failure.
4. Users take the bait and make a purchase, after which they can say goodbye to their money.

Fake news

Everyone has come across this. It’s enough to visit a website and you will immediately see several links with intriguing headlines: “Pugacheva is not much left” or “A way to defeat a deadly disease has been found. In fact, when a person clicks on the link, they don’t get the scoop, but the usual news. But the headline attracts attention and makes the transition.

The principle is simple. A false scoop is created, and then the number of clicks and clicks is simply counted. However, now experienced users easily recognize such fakes and do not follow these links.

Crooked mirrors

In today’s world, it is no longer surprising that some people are easily tricked into taking advantage of a link. Let them be puzzled and make other users nervous. The whole world now looks like a kingdom of crooked mirrors, in which the truth is distorted so that it is very difficult to determine where it is and where it is a lie.

And it’s all rather bizarre. After all, with the right approach, advertising can properly convey information to the target audience and tell them about the benefits and advantages of the product without deception. And if done correctly, it will succeed in mentioning some of the side effects, but not in reducing user loyalty to the product.

In the end, it is important not just to sell the product, but also to give the customer a positive experience. This way, they are almost guaranteed to come back again. All of this will make it possible to build up a solid customer base, which will become the basis for business development and generate a stable income.