Often web optimizers do not have time to promote a website honestly. In that case, they use black SEO, which is effective but extremely risky. However, not everyone is fully aware of what it is. In simple terms, this method of promotion is based on automation, mass and violation of all the rules established by the search engines.
It should be understood that the main purpose of black SEO is to quickly move the site to the first position in extradition. Although it may lead to problems, such as getting into search engine filters, many take such risks, considering them justified.
The main ways of black promotion
Among the various methods of black SEO can be distinguished the main:
Hidden text with a large number of keys. In this case, uses either a very small font or it is done in the same colour as the background of the page. As a result, a person does not see it, but it sees the search engine. This method is a classic, and search engine crawlers have no problem detecting it.
Cloaking. Concludes in the fact that the site displays two varieties of content. One of interest to people, the other (with the keys) – to search robots. In this case, everyone sees only what is intended for him. This method is one of the most dangerous. If it is detected, the site may be permanently blocked.
Invisible links. Their anchors are punctuation marks. In addition, links that are invisible to the human eye are often used in black SEO. In some cases, they are placed on third-party sites without the knowledge of the owners. However, such a variant is now easily recognised by search engines.
Creating dorweevs. Black SEO, which is the creation of simple or full sites that are filled with low-quality and useless content that meets the queries of search engines. This allows a resource to be quickly promoted to the top of search engines. This is followed by a readjustment of the traffic to a quality site that brings profit to the owner. This method even now shows its effectiveness, as it is practically not subject to blocking by search engines.
Linkfarming. Concludes in the creation of multiple web-resources with links pointing to each other. All this leads to link building. The risk is that when detected, all resources will be banned.
Satellite method. Similar to the previous one. The difference is that created a network of sites linked to the main resource. All this is intended to promote a web resource and bring it to the first lines of search strings. If everything is done correctly, the competitors’ sites are outside the first pages of search results.
The peculiarity of the last method is that if everything is done correctly and manually created satellite sites, then call it a black SEO will not work. The method shows its effectiveness, but it takes a lot of time. Any method of black SEO is used to promote the site in violation of all existing rules. Most often, search engines easily calculate fraudulent schemes and block violators. Therefore, everyone decides for himself whether to use black SEO. It will definitely suit those who need quick results. But the option is risky, because in the case of detection there is a risk of losing the site forever. Those who want to promote honestly and without violations, it is necessary to use one of the white options SEO. It takes more time, but it eliminates the risk of being blocked.